Drift Masters Digital Ecosystem
The #1 drifting series in the world. 7 Rounds of mayhem. One definitive champion.
The
Brief.
Drift Masters (DMGP) is the highest echelon of professional drifting globally. With a mission to bring world-class motorsport to the masses, they required a digital platform capable of managing global ticket sales, live stream integration for millions of viewers, and real-time driver standings across a 7-round European championship.
“Operating across seven different countries (Italy, Spain, Ireland, Finland, Latvia, Germany, and Poland) requires a localized yet unified fan experience. The challenge was to integrate a "Virtual Drift Masters" platform alongside live event management while maintaining the prestige of new high-level partnerships with brands like Red Bull and Moza Racing.”
Global Event Infrastructure
We developed a centralized calendar and ticketing hub for the 2026 season, spanning from the season opener at Vallelunga, Italy, to the Grand Finale at PGE Narodowy in Poland.
Hybrid Entertainment Model
Integration of the "Virtual" series alongside physical events to engage the sim-racing community, supported by technical partners like FMIC.EU and Pulsar Turbo Systems.
Real-Time Data Visualization
Built a dynamic leaderboard and driver profile system that updates live during event weekends, providing fans with instant access to battle brackets and season standings.